Business Planning

Your business plan describes the business and lays out a path for growth and sustainability. It forces you to think through how all of the elements of your company should work together. From products through finances, what will your business look like over the next three to five years. 

• Your written business plan helps to define the organization and the organizational activities that you expect will deliver value to your clients and company owners over time.

• Milestones serve as interim activity guideposts that help to keep your company on track towards the goals you establish. They help to break a large, "heavy-lift" goal into more manageable pieces. At the same time, working on interim goals builds organizational capabilities.

• Certain metrics, such as key ratios, are well defined. The question here focuses on identifying the measurements that are most meaningful for your company, and defining how that data is collected and analyzed.

• A business continuity plan describes how your business would continue to function in the event of disruptive events, whether those events are external or internal to your company.